Are internet users getting smarter? No, they really ARE a shallow bunch. The proof is in the top 20 searches list for today, that includes these keywords: Facebook, Youtube, Gisele Bundchen, Katharine McPhee, Madonna, Super Bowl, Zsa Zsa Gabor, IRS, Nicki Minaj, Christina Aguilera, Kelly Clarkson, LeAnn Rimes, $16 house, Stacy Keibler, Debra Messing, JFK Intern, Pinterest, Pandora Radio, and Twitter.
Let’s agree that only part of this list is composed of topics that people are actually planning to read about. Many of the other terms are destination sites, like Facebook, Youtube, Pinterest, Pandora Radio, and Twitter. Google’s made it so easy to search for one of these terms that it’s almost easier to simply Google the word, then click on the link, than it is to actually go bookmark the site you use every day, for example. Which tells you something very important about how well Google has done its job as a provider of a service that people need (or at least want).
And I think you and I both know that people are searching for the IRS because tax day (in the US) is only a month away, and folks are thinking (like me), holy @$^$#%$#!!, how much $$$ am I gonna have to pay the IRS THIS time?”
But what about the rest? I mean, dudes, are you really still so wrapped up in the results of the Super Bowl that you’re still Googling it, or is the term’s proximity to the term “Madonna,” an indication that its actually a bunch of teenage girls or desperate housewives searching for a video of Madonna’s bland Super Bowl performance to see MIA blithely flipping off the audience? Actually (hold on to your shorts), I just Google-checked this and even before I had finished typing the word “with” (as in “who performed wi….”), Google suggested the search phrase “who performed with madonna at the superbowl.” I don’t know if you know it, but Google suggests searches based on what people are searching for. That’s, like, proof, dude. People are freakin shallow, and they spend waaaay too much time reading about things like teenage performers flipping off the international TV audience.
So why are you still reading this? Are you looking for a hitherto unknown fact about LeAnn Rimes? Some naughty photos of Gisele Bundchen? (I know I am!) The latest interview with Katharine McPhee?
Other than the blatant pandering to the lowest common denominator audience that comprises this article, you won’t find any of that here. No, you should be working on your latest project! Move your mission forward and don’t spend so much time crapping around on the anti-intelligence device. There are so many wonderful things awaiting you if you just kick your ass into gear! Do it now!