Business Archive
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How Apple Turned Lemons Into Passion Fruit
Fixing one bad customer experience is more valuable than providing 1,000 good ones.Posted on June 4, 2012 | No CommentsHow Apple proved that there's a lot of truth in Pete Blackshaw's idea that "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000", and why I am now a rabid Apple convert, in spite of being a rabid foe just weeks ago. -
Service: It All Comes Out In The Wash
How my local laundromat took Apple to the cleaners last week.Posted on April 22, 2012 | No CommentsWhy AppleCare is probably an oxymoron, and why I like my local laundromat more than my formerly beloved MacBook. Which suddenly feels much heavier than it used to. -
One Thing Right Today
That's 365 things this year, ya know!Posted on December 14, 2011 | No CommentsIf you write one page a day, you can have a 365-page novel by the end of 2012. -
Where Did You Get Your Business Degree, McDonald’s? – Part II
Wherein Ian jumps on the soapbox and suggests everyone take "Ethics & Humanity in Business 101" for extra credit.Posted on November 7, 2011 | No CommentsWherein Ian jumps on the soapbox and suggests everyone take "Ethics & Humanity in Business 101" for extra credit. -
Where Did You Get Your Business Degree, McDonald’s? – Part I
That McBusiness Degree may be worth more than you think.Posted on November 3, 2011 | No CommentsThe story of Ray Kroc and the decades long arc of the Golden Arches epic is often shared as a model for success. But one story often gets overlooked, and there's another no-one wants to tell. -
Flow Toward Mastery
Get yourself engaged, slightly off balance, and completely focused on the momentPosted on October 13, 2011 | 1 CommentFor the same reason that flow is so enjoyable – the fact that it’s all-encompassing – it is also an extraordinary state for learning. -
Purple Cow
By Seth GodinPosted on February 26, 2011 | No CommentsTransform Your Business by Being Remarkable