customer service Archive
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How Apple Turned Lemons Into Passion Fruit
Fixing one bad customer experience is more valuable than providing 1,000 good ones.Posted on June 4, 2012 | No CommentsHow Apple proved that there's a lot of truth in Pete Blackshaw's idea that "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000", and why I am now a rabid Apple convert, in spite of being a rabid foe just weeks ago.