Books Ian Likes Archive
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Words That Work
By Frank LuntzPosted on February 27, 2011 | No CommentsIt's Not What You Say, It's What People Hear -
Taming Your Gremlin
By Richard David CarsonPosted on February 26, 2011 | No CommentsA Surprisingly Simple Method for Getting Out of Your Own Way -
Lovemarks
By Kevin Roberts and A.G. LafleyPosted on February 26, 2011 | No CommentsThe future beyond brands