Do U Have an Elevator Speech for YOU?

If not, you should!

Elevator Pitch

Okay, this is a little embarrassing. Normally, I don’t like to talk about myself or toot my own horn. Well, at least not more than once or twice an hour and not in front of more than 100 people. But in this case I’m sort of trapped by the topic I’m writing about, which is “Your Personal Elevator Speech.”

Recently, in our Daily Fix column, I wrote about how you can leverage your hard-wired responses to your own name to increase the positive effect of your personal elevator speech on your psyche. You can see that post here. But we all understand things better when we can see examples, so I thought I’d share a personal elevator speech I wrote a few weeks ago when I was trying to get my ass moving on a project and having some doubts about whether I would be able to get through it.

I have to warn you, it’s nauseatingly positive. You can hate on me in the comments if you want, but keep in mind the purpose of the speech – it’s for me to tell myself in moments of self-doubt, and to leverage the sound of my own name. Here’s goes:

“Nick, you are smart, hard working, and successful. You can do anything you put your mind to. You know how to team up with creative and productive people, Nick, and how to get the best from them, and this time will be no exception. You entered law school on a bet, became an editor on the law review, and graduated with the top students in your class. You opened the Japanese Martial Arts Center after putting together a group of investors and built it to 100 adult students in record time. Nick, starting with a list of suggestions from your friend Don Prior, you learned the SEO business, mastered it, and now you have a successful SEO business that provides a really valuable service to business people all over Southeast Michigan. You’ve written five books, Nick, including 101 Ideas to Kick Your Ass into Gear that you co-wrote with Ian and Budo Mind and Body which made Black Belt Magazine’s list of Essential Gear. Nick, remember all the great things you’ve done, and how you set out with passion and determination. You can do anything you put your mind to, Nick, and this latest project is no exception. Nick, now is the time to get started!”

That’s it. You know that funny feeling you get when you address yourself by name? That’s your nervous system responding from a very deeply programmed place, just like it did when your parents said your name when you were about to be punished, or when your lover coos your name in the candlelight. It’s a very powerful tool, and it can help you remake your self image. Use it wisely, and it will help get you to a place where you can do anything you set your mind to!

Each week for the next few months, Ian and I will be riffing on a theme from our recently published book 101 Ideas to Kick Your Ass Into Gear. This week’s theme is “Tell Your Story”

About Nicklaus

Nick has studied the martial arts and philosophies of Asia for 44 years, and has used their principles to start five successful businesses, including SEO Ann Arbor. He's an attorney, entrepreneur, consultant, and author of four books on martial arts, including Budo Mind and Body, which was featured in Black Belt Magazine. He advises a wide variety of businesses and individuals on marketing, motivation, mastery, success, and kicking your ass into gear.